The Alkemistry
The Alkemistry is a modern luxury jewellery brand known for its feminine, spiritual aesthetic and emphasis on personalisation, wellness, and storytelling. With a curated in-house range and exclusive international designers, the brand has carved a niche in both online and boutique retail. Jewellery Focus covers The Alkemistry’s product launches, brand partnerships, retail strategy, and consumer engagement initiatives. Our reporting supports professionals tracking experiential retail, female-led brands, and evolving luxury trends in the UK jewellery market.
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Mar- 2021 -5 MarchDesigners
Alkemistry online sales soar 315%
Independent fine jewellery brand The Alkemistry has reported a “record” 315% growth in year-on-year e-commerce sales, despite the pandemic’s impact on business at its Floral Street concept store. In its latest update, the group said it was able to capitalise on shifting consumer trends during the period, as it noted…
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Dec- 2020 -15 DecemberDesigners
Alkemistry launches personalised Iqra collection
The Alkemistry has announced the release of Iqra, a new “one-of-a-kind” collection which has a historical inspiration behind the pieces. Translating as “read” in Arabic, Iqra adopts an ancient engraving technique but with a contemporary twist. Customers can design their own unique necklace by choosing a gemstone and then personalising…
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4 DecemberDesigners
The Alkemistry launches new Selfridges pop-up shop
The Alkemistry launched a new pop-up shop at Selfridges yesterday (3 December), offering customers three “innovative” experiences on the store’s ground floor. Customers will have the choice of designing an affirmation bead bracelet, weaving their own silk and gold bracelet, or engraving a crystal necklace with their favourite word or…
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Nov- 2020 -9 NovemberNews
The Alkemistry and Wolf announce collaboration
The Alkemistry, a fine-jewellery brand, has collaborated with the global luxury accessories specialist, Wolf, to offer a limited-edition jewellery box. The box, worth £139, is set to launch in mid-November, and comes in navy velvet with embroidered gold stars, turquoise moons, and an eye centrepiece. Designed to represent female-empowerment, the…
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Sep- 2020 -29 SeptemberProduct Launches
The Alkemistry launches Cinta collection
The Alkemistry has launched Cinta, a colourful bead collection which is inspired by mindfulness and manifestation. The London-based jewellery brand’s new collection is made from gemstones and silk and is described as ‘‘the modern woman’s rosary’’. Split into three sections with 18ct gold discs, pieces from the Cinta collection are…
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1 SeptemberDesigners
Alkemistry launches Aria collection
The Alkemistry has announced the launch of a new collection entitled Aria, that “underpins their core brand identity”. The London-based fine jewellery brand noted that the collection “borrows from the movement and fluidity of air, one of the four elements of alchemy”. The collection’s pieces are made from 18 carat…
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Jul- 2020 -17 JulyDesigners
The Alkemistry launches craft concept
London-based fine jewellery brand, The Alkemistry, has announced the upcoming launch of a luxury craft concept that is set to “harnesses luxury, craft, mindfulness and sustainability”. From 17 July, customers will be able to weave their own piece of fine jewellery from 18-carat gold chains and vibrant silk. The concept…
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