The Alkemistry launches new Selfridges pop-up shop

The Alkemistry launched a new pop-up shop at Selfridges yesterday (3 December), offering customers three “innovative” experiences on the store’s ground floor.

Customers will have the choice of designing an affirmation bead bracelet, weaving their own silk and gold bracelet, or engraving a crystal necklace with their favourite word or phrase.

Alkemistry’s Cinta Bead bracelet is an amalgamation of a colourful silks, a bead layout and a gemstone. Its 6mm bracelet retails at £195 and the 8mm bracelet at £250.

The Kumachi bracelet is inspired by an ancient Japanese weaving technique and retailed at £295. The bracelet and the ‘Make your Own’ Kumachi Kit are sold together at £350.

Customers can engrave their favourite word, idiom or phrase on the back on a healing crystal quartz.

The Iqra necklace retails at £595, the 20in necklace at £650 and the 22in necklace at £695.


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