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Selfridges

Selfridges is a premier UK department store with a major influence on luxury jewellery retail. Featuring an extensive and curated selection of high-end brands and exclusive collections, it sets trends in design, consumer behaviour, and merchandising. Jewellery Focus reports on Selfridges’ jewellery activity—from concept store refits and pop-up collaborations to exclusive product launches, partnership campaigns, and digital retail innovations. Our coverage equips UK jewellers, designers, and suppliers with insight into Selfridges’ strategies, positioning and emerging trends in premium jewellery retail.

  • Jun- 2025 -
    6 June
    RetailersShaun Leane relocates Selfridges concession

    Shaun Leane relocates Selfridges concession

    Shaun Leane has announced that its flagship concession in Selfridges London has relocated to the Wonder Room. Originally located in the Designer Jewellery Room, the brand will now be housed in the 19,000-square-foot neo-classical hall which has drawn inspiration from the concept of the Wünderkammer. As a result, Shaun Leane…

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  • Apr- 2025 -
    23 April
    ManufacturersJewelex and Ultrahuman unveils world’s first luxury smart ring

    Jewelex and Ultrahuman unveils world’s first luxury smart ring

    Diamond and jewellery manufacturer Jewelex has partnered with Ultrahuman, a wearable technology health tracking platform, to launch the Ultrahuman Rare ring, the world’s first luxury smart ring. Rare launched with the Desert Collection, which includes three designs: Desert Rose, Dune, and Desert Snow. Dune and Desert Rose are made from…

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  • 23 April
    RetailersTasaki opens permanent counter at Selfridges

    Tasaki opens permanent counter at Selfridges

    Japanese jewellery maison Tasaki has announced the opening of its permanent counter at Selfridges’ Wonder Room in London. This new permanent presence at Selfridges follows the success of Tasaki’s 70th Anniversary Floating Shell Exhibition pop-up, which was held at the department store from November 2024 to February 2025. The Selfridges…

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  • Nov- 2024 -
    26 November
    DesignersTasaki opens ‘Floating Shell’ pop-up at Selfridges

    Tasaki opens ‘Floating Shell’ pop-up at Selfridges

    Tasaki has opened its ‘Floating Shell’ Exhibition at Selfridges London to mark the brand’s 70th anniversary. The exhibition has toured the world throughout 2024, starting in Tokyo, onto Shanghai, Osaka, Taipei, Seoul and Paris and ending in London. Running until 5 January 2025, the pop-up showcases new creations from the…

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  • Oct- 2024 -
    15 October
    DesignersTasaki to celebrate 70th anniversary with Selfridges pop-up

    Tasaki to celebrate 70th anniversary with Selfridges pop-up

    Tasaki has announced that it will be hosting a new pop-up store in Selfridges to celebrate its 70th anniversary. The Floating Shell exhibition will run from Wednesday 20 November 2024 to Sunday 5 January 2025 in the Wonder Room pop-up space at Selfridges. Within the pop-up new pieces from the…

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  • 3 October
    DesignersBulgari UK falls to £3.2m loss

    Bulgari UK falls to £3.2m loss

    Bulgari UK has revealed that it posted a loss of £3.2m for the year ended 31 December 2023 a 193% drop from the £3.5m profit it posted in the previous year. Alongside this, the luxury goods company earned £54.6m in UK sales last year, compared with £60.3m in 2022, a…

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  • Aug- 2024 -
    29 August
    RetailersPattaraphan launches Pre-Spring 2025 collection

    Pattaraphan launches Pre-Spring 2025 collection

    Bangkok-based genderless fine jewellery brand, Pattaraphan, has announced the launch of its new Pre-Spring 2025 (PS25) collection on 30 August 2024. The new collection comes after the brand recently launched in Selfridges, and features a “bold take on the brand’s classics and new styles”. The brand’s “lover” motif, originally introduced…

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  • Jul- 2024 -
    25 July
    RetailersPattaraphan launches in Selfridges

    Pattaraphan launches in Selfridges

    Genderless fine jewellery brand Pattaraphan has become the first Thai jewellery brand to be stocked at Selfridges, launching online and in-store at the Oxford Street flagship. Alongside the Maii Pavé ID Necklace in Blue Topaz, a Selfridges-exclusive, the collection features signature Pattaraphan pieces including Shroom and Remnants bone styles, as…

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  • May- 2024 -
    7 May
    RetailersEnamel Copenhagen appoints new UK country manager

    Enamel Copenhagen appoints new UK country manager

    Danish jewellery brand Enamel Copenhagen has announced the appointment of Darrell Granton as the country manager of the United Kingdom. Granton has over 17 years of experience in the jewellery industry, including his recent role at Thomas Sabo as sales director in the UK. Based in the UK, Granton will…

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  • Feb- 2024 -
    23 February
    RetailersAnnoushka appoints new chief executive

    Annoushka appoints new chief executive

    British fine jewellery brand Annoushka has appointed Zia Zareem-Slade, formerly chief creative officer of Hauser and Wirth, as its new CEO starting February 2024. The news comes after Tim Hort, managing director who has worked with Annoushka and John Ayton, chairman, for over 25 years, will step down from his…

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