Selfridges

Selfridges is a premier UK department store with a major influence on luxury jewellery retail. Featuring an extensive and curated selection of high-end brands and exclusive collections, it sets trends in design, consumer behaviour, and merchandising. Jewellery Focus reports on Selfridges’ jewellery activity—from concept store refits and pop-up collaborations to exclusive product launches, partnership campaigns, and digital retail innovations. Our coverage equips UK jewellers, designers, and suppliers with insight into Selfridges’ strategies, positioning and emerging trends in premium jewellery retail.