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The Alkemistry launches The Auric Collection

In what the brand has called ‘the first of its kind’, customers can have their aura read, and afterwards, a personalised piece of jewellery will be created using their aura colours

London-based fine jewellery brand The Alkemistry is set to launch a new in-store experience and collection, The Auric collection.

In what the brand called “the first of its kind”, customers can have their aura read, and afterwards, a personalised piece of jewellery will be created using their aura colours.

The jeweller will launch the Auric collection and instore readings launch on 26 April 2022, and each piece uses 18ct gold interwoven with thread, to create a unique bracelet or necklace. For added luxury, customers can add diamonds or gold pear drops.

The Alkemistry will also be offering standalone Aura readings, which will be priced at £35 for one reading, or £50 for two.

Kirstie Gibbs, founder and creative director, said: “Meaningful jewellery is at the heart of everything we do, as is offering unique in-store experiences. The Auric collection is a perfect way to incorporate these brand values.

“The idea for this collection is something we have been working on for a while, it has been through several incarnations, so I’m delighted to see it finally come to fruition.”

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