The 500 sq ft e&e Jewellery space, located in the center of Covent Garden, is one of five in London and forms part of the brand’s European expansion plans including Spain, Italy, France and The Netherlands.
The company was founded in 2009, with products being designed in the UK capital, but hand-made in Istanbul.
The Jeweller creates a range of statement pieces as well as rings, earrings, bracelets and necklaces, its latest London store joins Mercers wide retail offering in Covent Garden.
Emre Omerbeyoglu, owner of e&e Jewellery, said: “We have been searching for another location in London’s Covent Garden as we have seen a significant increase in sales and demand over the past few months.
“Neal Street provides the ideal environment and brand fit to showcase our ever-changing collections and for our customers.”