Covent Garden

Covent Garden is one of London’s most vibrant jewellery districts, boasting a mix of luxury boutiques, independent designers, artisan workshops, and tourist-driven retail outlets. A hub for both heritage brands and emerging talent, the area reflects trends in bespoke craftsmanship, footfall-driven sales strategies, and experiential retail. Jewellery Focus delivers in-depth coverage of Covent Garden’s dynamic trade ecosystem, including new store openings, retail performance, artisan showcases, consumer trends, and collaboration opportunities between designers and local hospitality venues. Our reporting supports UK and London-based jewellers, designers, retailers, and suppliers by providing actionable insights into operating, sourcing, and marketing within this prime retail destination.

Jun- 2019 -

19 June

Brand Profiles

Lewis Catchpole

My Store: Crazy Pig Designs

From the age of 16 Armand Serra has been a professional guitar player, however following a move to London where he auditioned for many famous bands including, UFO, Thin Lizzy and Motorhead he eventually found himself working at a jewellery store in Carnaby Street. At first Serra had little interest…
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May- 2019 -

17 May

Voice On The Highstreet

Alessandro Carrara

Voice on the high street: Les Néréides

Tell me about the history of Les Néréides? Les Néréides is above all a love and a family story: Pascale and Enzo Amaddeo fell in love in Belgium when studying art. She was from a three generations of artists including a grandfather who was friends with Magritte. He had grown…
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Sep- 2018 -

21 September

Retailers

Lewis Catchpole

Olivia Burton launches first store with dream garden pop-up

British accessories brand Olivia Burton has launched its very first bricks and mortar store in London’s Covent Garden. Following a soft launch of the first floor, the brand will unveil the second floor to customers with an official grand opening following on Friday, 28 September. Situated in the historic…
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Aug- 2018 -

20 August

Events

Lewis Catchpole

Forevermark announces partnership with conservation charity Tusk

Forevermark, the diamond brand of De Beers Group, has announced it has partnered with the Tusk Rhino Trail, a central London wide art installation run by UK registered charity, Tusk. The Tusk Rhino Trail is supported by an invited list of internationally respected and collected artists and designers who have…
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Mar- 2018 -

21 March

Voice On The Highstreet

Lewis Catchpole

Voice on the high street: Crazy Pig Designs

Name: Crazy Pig Designs Location: Covent Garden, London Year established: 1992 Number of staff: 8 Website: www.crazypigdesigns.com What is the history of the company? We started Crazy Pig Designs in Covent Garden in 1992. Previously I had worked for 10 years in Carnaby Street at The Great Frog. I…
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Feb- 2018 -

15 February

Designers

Alessandro Carrara

Olivia Burton to open first bricks-and-mortar store

British accessories brand Olivia Burton is set to open its first UK store in the Covent Garden Market Building in May 2018. Originally an online-only retail brand the company will join a host of other jewellery stores at the building owned by Capital & Counties Properties (Capco). Jemma Fennings, co-founding…
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Dec- 2017 -

22 December

Features

Lewis Catchpole

Janet Fitch- Earrings jump through hoops

The popularity of earrings has swung throughout history, from being important in antiquity to times when they were not worn at all, but last year saw a resurgence of earrings of every variety, matched or mismatched, and the momentum continues now, with statement chandelier and hoop earrings as well. Demand…
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Sep- 2017 -

29 September

Designers

Shekina Tuahene

Buckley London to preview SS18 collection at TFWA Cannes

Fashion jewellery designer Buckley London will be unveiling seven new collections for the SS18 season in an exclusive preview next week at the TFWA World Exhibition and Conference in Cannes, France. The new collection will be showcased at the Buckley London stand, featuring elegant curves, feather motifs and leaf shaped…
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Aug- 2017 -

11 August

Current Affairs

Shekina Tuahene

Marcia Lanyon announces retirement

Marcia Lanyon has announced her retirement and the winding down of her eponymous gem-dealing company 42 years after its establishment. With a career which began in London’s Hatton Garden, Lanyon worked for the gemstone dealer George Lindley Ltd and was responsible for stock and grading gemstones. In the evenings she…
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Jul- 2016 -

18 July

Designers

Tom Davis

Carat hosts charity event in aid of iPAN

Fashion jewellery brand Carat partnered with TV presenter and model Melanie Sykes last Tuesday (12 July) to host a charity event in aid of iPAN (International Pre- Autistic Network). The event, which took place at Carat’s recently refurbished flagship store in London’s Covent Garden, also saw Sykes’ fellow TV presenters…
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