My Store: Crazy Pig Designs

From the age of 16 Armand Serra has been a professional guitar player, however following a move to London where he auditioned for many famous bands including, UFO, Thin Lizzy and Motorhead he eventually found himself working at a jewellery store in Carnaby Street. At first Serra had little interest in the jewellery that he was selling: “It was just a job, a small but steady income that would allow me to pursue my other interests in music, drawing and designing”.