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Ainsworth Jewellers has announced the opening of its new office in the heart of London’s jewellery quarter at 100 Hatton Garden.

The location will serve as a private, appointment-only office for consultations, bespoke design services, and exclusive viewings, offering clients a discreet and elegant environment in which to make meaningful purchases.

The expansion allows the firm to extend its personal and bespoke services to a broader audience enabling the retailer to meet clients in the luxurious surroundings of Hatton Garden.

The move also establishes a closer connection with some suppliers, allowing Ainsworth Jewellers to offer a wider and more diverse collection while maintaining its craftsmanship and personal service.

Phil Ainsworth, fifth generation owner, said: “This is an exciting step forward for Ainsworth Jewellers. Hatton Garden is a national and international hub; an iconic mecca for jewellery enthusiasts and has always had a special place in our hearts.

“This new office not only enhances our ability to serve customers across the UK but also gives them access to an exceptional selection of jewellery, particularly in the big four gemstones: diamonds, rubies, sapphires, and emeralds.”

100 Hatton Garden is located near Farringdon station and already houses companies such as the London Diamond Bourse, The Diamond Ring Company and Lewis Malka London.

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