D.Louise joins Chelsea FC Women as first official jewellery partner

British jewellery brand D.Louise has become Chelsea FC Women’s first official jewellery partner, offering tarnish-free pieces to fans and players.

Founded in 2021 by Olivia Jenkins, D.Louise was born from personal loss. After the passing of her mother, Deborah Louise, Olivia created D.Louise to offer jewellery that is designed to “carry people through life’s toughest and most transformative moments”.

The brand creates pieces that can be worn through work, travel and exercise and made from durable, waterproof materials.

From the 2025/26 season, the partnership will allow fans to purchase co-branded jewellery and attend watch parties co-hosted to support women’s sport this summer.

Players will wear lines from D.Louise on arrival at matches next season at Stamford Bridge, and at the Player of the Year Awards.

According to Chelsea FC Women, the partnership is “a meeting of shared values with strength and purpose defining both D.Louise and Chelsea Women, on and off the pitch”.

Giulia Mazzia, commercial director for Chelsea FC Women, said: “We are thrilled to welcome D.Louise to the Chelsea FC Women family. Their story, mission, and the emotion behind their jewellery aligns so naturally with our team’s spirit; winning with pride, always showing up with heart, and – being female-founded – celebrating women. We are excited to create a product that fans can buy as a lasting memory of Chelsea Women.”