D. Louise secures funding from former Gymshark CEO
Jenkins and the team began working with Hewitt, through his advisory business Whanau in February 2023
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London-based jewellery brand D. Louise has secured an investment from former CEO and executive chair of Gymshark, Steve Hewitt – who is joining the business as investment director.
Founded in 2021 D. Louise seeks to redefine the jewellery industry by “creating high-quality, aesthetic jewellery at affordable prices”.
D. Louise’s funding builds upon a successful two years since inception, an annual growth rate exceeding 100% in the coming year, giving the brand the foundation to take the brand global.
D. Louise founder Olivia Jenkins started the brand as she spotted a genuine gap in the market for everyday jewellery that wouldn’t tarnish after only a few wears.
Through much research she found a material that is highly durable – meaning all pieces can be worn in the shower, whilst exercising and sleeping without any harm or damage.
Jenkins and the team began working with Hewitt, through his advisory business Whanau in February 2023.
The brand wasn’t seeking investment, however when Hewitt approached them about working together on a long term-basis – they felt his experience and expertise would be invaluable to scaling the business.
D. Louise plans to use the investment to further accelerate its expansion efforts – growing awareness by partnering with key ambassadors and hosting offline activations such as pop-ups and events.
At present the biggest markets are the United Kingdom and the United States with 95% of sales originating from the two regions.
Jenkins said: “We are thrilled to welcome Steve as our investment director. As a young and rapidly expanding direct-to-consumer brand, we are excited to have Steve’s expertise on board to propel us towards further expansion. We aspire to not only dominate but also redefine the market, and Steve’s extensive experience, particularly his contributions to the direct-to-consumer giant, Gymshark, will prove invaluable on our journey.”
Hewitt added: “These days businesses with genuine, credible and compelling origin stories are a rare gem. Olivia Jenkins and the D. Louise team have built the brand around purpose and inspiring a community which is incredible to see and something very special. The Whanau team and I are incredibly excited to be part of their future journey and cannot wait to join them as we grow the brand internationally.’’
