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Chelsea

Chelsea is one of London’s most affluent and fashion-forward districts, boasting a strong presence of luxury jewellers, boutique designers, and high-end suppliers. It serves as a trend hotspot where prestigious retail activity and consumer expectations meet, offering valuable insights for UK trade professionals. Jewellery Focus covers Chelsea’s jewellery ecosystem in depth—reporting on flagship store openings, designer showcases, exclusive collaborations, regional market trends, and retail strategies unique to this upscale locale. Our coverage helps jewellers, suppliers, and brands identify growth opportunities, refine their positioning, and stay informed about the forces shaping high-value consumer demand.

  • May- 2025 -
    28 May
    RetailersD.Louise joins Chelsea FC Women as first official jewellery partner

    D.Louise joins Chelsea FC Women as first official jewellery partner

    British jewellery brand D.Louise has become Chelsea FC Women’s first official jewellery partner, offering tarnish-free pieces to fans and players. Founded in 2021 by Olivia Jenkins, D.Louise was born from personal loss. After the passing of her mother, Deborah Louise, Olivia created D.Louise to offer jewellery that is designed to…

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  • 20 May
    RetailersKiki McDonough launches new Petals Collection

    Kiki McDonough launches new Petals Collection

    British jeweller and designer Kiki McDonough has launched her new Petals collection, inspired by the Chelsea Flower Show and a celebration of the British summer season.  Launching during the week of Chelsea in Bloom, the Petals collection brings McDonough’s love for flowers to life with an array of coloured gemstones…

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  • 13 May
    DesignersRobinson Pelham launches Mother of the Bride edit

    Robinson Pelham launches Mother of the Bride edit

    British fine jeweller Robinson Pelham has launched its Mother of the Bride edit, curated by Vanessa Chilton, creative director of the Chelsea-based jeweller.The collection of signature pieces is designed to “elevate and express personal style” on the wedding day, and is arranged into earrings, necklaces and bracelets. Robinson Pelham said…

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  • Feb- 2025 -
    26 February
    RetailersBoodles unveils its Raindance 25 collection

    Boodles unveils its Raindance 25 collection

    Boodles has announced the launch of its Raindance 25 collection in celebration of the collection’s 25th anniversary. The Raindance collection was designed by Boodles’ director of design who was inspired by “play of light on the raindrops” at the British Chelsea Flower Show 25 years ago. The collection featured a…

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  • May- 2023 -
    22 May
    Trade OrganisationsThe Goldsmiths’ Company appoints 696th prime warden

    The Goldsmiths’ Company appoints 696th prime warden

    The Goldsmiths’ Company has announced the appointment of Charles Mackworth-Young as the 696th prime warden of the company. Mackworth-Young is a consultant physician specialising in rheumatology, and his career spans practice and research in medicine. He has previously been medical director at King Edward VII’s Hospital, London, master of the…

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  • Feb- 2023 -
    24 February
    DesignersTheo Fennell launches scrimshaw pearls collection

    Theo Fennell launches scrimshaw pearls collection

    Theo Fennell has collaborated on a collection of four one-of-a-kind pearl designs with Central St Martins graduate Tabitha Charlton featuring the ancient technique of scrimshaw. As part of his ongoing Gilded Youth initiative, Fennell invited Charlton to collaborate on a series of designs. The four 18ct gold and pearl pieces…

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  • Jan- 2023 -
    26 January
    Product LaunchesTateossian launches Utopia collection

    Tateossian launches Utopia collection

    Luxury British jeweller Tateossian has announced the launch of its new collection named Utopia. The collection’s themes centre around sustainability, bright and bold pieces, modern updates and “superior quality”. The jeweller’s signature styles have been reworked and expanded alongside new additions in the form of new stones and new materials.…

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  • Oct- 2022 -
    21 October
    EventsBAJ to hold London jewellery showcase with Theo Fennell

    BAJ to hold London jewellery showcase with Theo Fennell

    The British Academy of Jewellery will reportedly hold a showcase of a number of rings designed and made by eight BAJ students from 25 to 31 October. The rings will be displayed to the public at Theo Fennell’s premises in Chelsea Barracks, London.  It is reported that the rings are…

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  • May- 2022 -
    16 May
    Product LaunchesBradley’s Jewellery unveils Twinkle Toes collection

    Bradley’s Jewellery unveils Twinkle Toes collection

    Bradley’s Jewellery has launched a capsule collection of precious jewellery pieces, named Twinkle Toes, to raise funds for Steps Charity Worldwide and The Miscarriage Association. The non-profit, charitable collection comprises a disc pendant, a heart-shaped locket, and a foot-shaped charm set with diamonds and multi-coloured stones. Created by jeweller and…

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  • Mar- 2022 -
    29 March
    RetailersChloBo appoints managing director

    ChloBo appoints managing director

    ChloBo has announced the promotion of Andi Lee from his role as a sales and marketing director to the jeweller’s new managing director. Having joined ChloBo in 2016, Lee has most recently taken on responsibility for merchandising and will now also take on the operations side of the business. A…

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