Signet Jewelers raises full-year guidance as Q2 sales surge

Signet Jewelers, the world’s largest retailer of diamond jewellery, has raised its full-year guidance as its sales for the 13 weeks ended 2 August 2025 (Q2 2025) increased 3% to $1.54bn (£1.15bn).

Same-store sales rose 2%, with fashion and bridal jewellery contributing to a 9% increase in average unit retail prices. 

Additionally, it reported an operating income of $2.8m (£2.09), compared with a $101m (£75.39m) loss a year earlier, while adjusted operating income grew 24% to $85.4m (£63.74m). 

During the second quarter, the company repurchased 446,000 shares for $32m (£23.88m) and has $570m (£425.4m) remaining under its share buyback authorisation.

Looking ahead, Signet now expects full-year sales of $6.67bn–$6.82bn (£4.98bn-£5.09bn) (previously $6.57bn–$6.80bn, £4.90bn–£5.08bn) and adjusted operating income of $445m–$515m (£332.1m-£384.3m). 

Adjusted EPS is forecast at $8.04–$9.57 (£6-£7.14), up from previous guidance of $7.70–$9.38  (£5.57-£7).

J.K. Symancyk, chief executive, said: “Our second quarter results were driven by the expansion of on-trend fashion assortment and effective promotion and pricing strategies. We have a sharp focus on delivering holidays with the right inventory levels at key price points and the launch of new collections in our largest brands.”

Joan Hilson, chief financial officer, added: “We grew adjusted operating income more than 20% in the second quarter, led by comp growth, gross margin expansion, and cost savings related to our reorganisation. 

“Reflecting second quarter results, expectations for the third quarter, and current tariff landscape, we’re raising our Fiscal 2026 guidance. This updated guidance also includes share repurchases to date and assumes a measured consumer environment.”