Carnaby Street
Carnaby Street is one of London’s most iconic shopping destinations, renowned for its blend of heritage, creativity, and contemporary fashion. Jewellery Focus’s coverage of Carnaby Street examines its role as a showcase for innovative jewellery brands, concept stores, and design-led retail experiences that appeal to both locals and international visitors.
Our editorial highlights business developments, brand openings, and retail strategies shaping this central London hotspot. We explore how jewellers and watch retailers leverage Carnaby’s distinctive identity to engage new audiences and strengthen brand visibility within the capital’s competitive retail scene.
For trade professionals, this tag offers insight into one of the UK’s most influential retail streets and its impact on jewellery branding, consumer trends, and high-street performance.
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Nov- 2024 -28 NovemberRetailers
Missoma opens largest store to date on Carnaby Street
Missoma has opened its largest store to date on London’s Carnaby Street. The new 1,000 sq ft, split-level store will deliver the brand’s 100% certified recycled gold and silver products, spotlighting Missoma’s collaborations with the likes of Lucy Williams, Harris Reed, and Savi. The new store will be fitted out…
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Apr- 2022 -4 AprilRetailers
The Great Frog launches collaboration with The Rolling Stones
The Great Frog has announced a collaboration with The Rolling Stones which will launch exclusive handmade jewellery pieces on 8 April 2022. This collaboration with the band’s fashion and lifestyle brand, RS No.9 Carnaby, will see the pieces launch at the global flagship store. The collection is inspired by the…
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Nov- 2021 -23 NovemberRetailers
Queen launches new limited edition collection with Johnny Hoxton
Rock band Queen have partnered with Hatton Garden based jewellery designer Johnny Hoxton to create two limited edition, bespoke pieces. The collection comprises a nine-carat gold ring and a solid sterling silver chain and ‘Q’ pendant which will be available to purchase at the pop-up store Queen – The Greatest…
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May- 2021 -28 MayRetailers
Serge DeNimes launches new pop-up on Carnaby Street
Serge DeNimes has announced a new pop-up on Carnaby Street to celebrate 10 years of the brand. The new store will be located just off Carnaby Street on a one floor with 431sq ft, and will showcase and sell the full range of existing jewellery. It will also feature the…
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Jun- 2019 -19 JuneBrand Profiles
My Store: Crazy Pig Designs
From the age of 16 Armand Serra has been a professional guitar player, however following a move to London where he auditioned for many famous bands including, UFO, Thin Lizzy and Motorhead he eventually found himself working at a jewellery store in Carnaby Street. At first Serra had little interest…
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Aug- 2018 -20 AugustEvents
Forevermark announces partnership with conservation charity Tusk
Forevermark, the diamond brand of De Beers Group, has announced it has partnered with the Tusk Rhino Trail, a central London wide art installation run by UK registered charity, Tusk. The Tusk Rhino Trail is supported by an invited list of internationally respected and collected artists and designers who have…
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Mar- 2018 -21 MarchVoice On The Highstreet
Voice on the high street: Crazy Pig Designs
Name: Crazy Pig Designs Location: Covent Garden, London Year established: 1992 Number of staff: 8 Website: www.crazypigdesigns.com What is the history of the company? We started Crazy Pig Designs in Covent Garden in 1992. Previously I had worked for 10 years in Carnaby Street at The Great Frog. I…
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Oct- 2017 -31 OctoberRetailers
LinkStreet attracts jewellery and fashion brands to ‘pop-up hub’
Retail developer Hammerson has announced that LinkStreet in Birmingham has attracted a string of new pop-up shops as it continues to aim to be a hub for small, independent retailers. Summer & Silver, local jewellers currently based in Birmingham’s jewellery quarter, will be taking a unit until the end of…
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