Retail developer Hammerson has announced that LinkStreet in Birmingham has attracted a string of new pop-up shops as it continues to aim to be a hub for small, independent retailers.
Summer & Silver, local jewellers currently based in Birmingham’s jewellery quarter, will be taking a unit until the end of the year, to promote its selection of contemporary silver jewellery, which features the brand’s own designs alongside others.
Total Black, a London based luxury urban fashion and accessories brand, has chosen LinkStreet for a pop-up from November until the end of the year.
ENESS cosmetics will also be taking a unit for the month of December, from which it will sell its natural and vegan cosmetics and toiletries.
Connecting Bullring and Grand Central, LinkStreet is said to benefit from the footfall generated by both of the Birmingham-based shopping destinations.
LinkStreet received significant investment in 2015 with a full refurbishment inspired by some of London’s Carnaby Street and Seven Dials.
It was set up with the aim to create a space for independent and local businesses to sell their products and promote their brands.
Iain Mitchell, UK commercial director, said: “The brand and retailer curation at LinkStreet continues to develop and evolve and the arrival of these new, unique brands will undoubtedly inject further character into this unique space.
“Our investment in LinkStreet has enabled us to engage our shoppers with a new experience every time they visit, whilst giving independent and smaller retailers a foothold in a prime regional shopping destination.”