Retailers

Olivia Burton launches first store with dream garden pop-up

The space will also introduce customers to new in-store experiences for the first time, including a personalisation station

British accessories brand Olivia Burton has launched its very first bricks and mortar store in London’s Covent Garden.

Following a soft launch of the first floor, the brand will unveil the second floor to customers with an official grand opening following on Friday, 28 September.  

Situated in the historic market building, the 1200 sq. ft store is arranged over two floors and features Olivia Burton’s brand new ‘feminine and iconic’ store concept. The store design has a boutique feel and “reflects the brands love of nature” with references to flowers, bees and birds throughout.

The store will provide customers with the opportunity to shop the entire Olivia Burton collection in one place for the very first time. The space will also introduce customers to new in-store experiences for the first time, including a personalisation station where customers can create bespoke pieces.

Olivia Burton, head of creative, Jane Hebden said: “We are so delighted to be able to meet our dedicated and loyal customers in person.

“At Olivia Burton, our customers are at the heart of everything we do, and we are constantly creating new collections based on their feedback and suggestions. Meeting our customers daily allows us the opportunity to create pieces we know they’ll truly love.”

In celebration of the opening, Olivia Burton is showcasing the ‘Dream Garden’ over the launch weekend from Friday 28 September to Monday 1 October. The pop-up is designed to be a place where “customers can go to feel inspired to go after their own dreams and aspirations, whatever they may be”.

Jemma Fennings, Olivia Burton co-founder, added: “Seven years ago, my best friend Lesa and I decided to pursue our shared dream of disrupting the watch industry. Some people were quick to tell us that we were crazy to risk everything for a dream, but for every no, there is always a yes just around the corner and we forged ahead. Fast forward to today, through a lot of hard work and determination, Olivia Burton has sold over a million watches worldwide. And now on our seventh birthday, we are launching our very first store, it truly is a dream come true for us.”

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