The accolade was presented to the Jacobs team, led by co-owners Ian, Adrienne and Adam Jacobs, by the previous year’s winner Ikea.
According to the group the award is the most prestigious of the event and is selected from all businesses in the area by a panel of retail professionals, with over 3000 entries this year.
Judges praised Jacobs the Jewellers for its long-standing demonstration of “exceptional service, regional client attraction and unique high-quality range of jewellery, watches and gifts”.
Jacobs said: “We’re just thrilled to bits – the award came as a complete surprise. We’d like to give a huge thanks to our brilliant team who have played a big part in this achievement. At the heart of the business are our customers and the Reading community – they’ve allowed us to serve them over the years and keep coming back.”