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Reading

Reading is a growing commercial hub in the South East of England, with a diverse retail scene that includes independent jewellers, national chains, shopping centres, and local makers. Its affluent commuter base and strong business community make it a strategic location for jewellery retailers and suppliers targeting middle to high-income consumers. Jewellery Focus reports on the jewellery trade in Reading, covering store openings and refurbishments, local retail trends, business performance, regional sourcing, and training opportunities. Our coverage helps jewellers, designers, and wholesalers understand the commercial landscape in Reading and identify opportunities within this dynamic and well-connected town.

  • Jun- 2025 -
    12 June
    RetailersJewells to open seven new stores across UK

    Jewells to open seven new stores across UK

    Brett Blundy-backed premium jewellery brand Jewells is opening seven stores across the United Kingdom amid plans to expand under the Lovisa group. Jewells has selected locations in major shopping centres including Westfield London; Bluewater, Kent; Lakeside, Essex; Churchill Square, Brighton; The Oracle, Reading; Eldon Square, Newcastle and Westquay, Southampton. Each…

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  • May- 2025 -
    13 May
    RetailersJewells partners with Hammerson to launch UK rollout

    Jewells partners with Hammerson to launch UK rollout

    Hammerson has announced the signing of four Jewells stores across its UK destinations in a major new partnership with the new jewellery brand.  As the largest multi-signing with any single UK property owner, Jewells’ decision to partner with Hammerson on the roll-out of its casual luxury jewellery business underscores the…

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  • Jun- 2024 -
    20 June
    Trade OrganisationsBATF and NAJ unveil executive appointments following AGMs

    BATF and NAJ unveil executive appointments following AGMs

    The British Allied Trades Federation (BATF) and the National Association of Jewellers (NAJ) have appointed a new CEO, president, chair, board directors and National Committee members across both organisations.  During their annual general meetings which took place on 6 June 2024, at the Tower of London, professionals representing all the…

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  • Sep- 2023 -
    18 September
    RetailersBeaverbrooks reports ‘record’ turnover of £225m

    Beaverbrooks reports ‘record’ turnover of £225m

    National family-owned jewellery, diamond and watch retailer, Beaverbrooks, has announced “record” turnover of £225m in its latest accounts (March 2022 to February 2023), an increase of 11.4% on the previous year. Its operating profit also amounted to £25.7m. Beaverbrooks said that despite the effects of the cost-of-living crisis and uncertain…

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  • Jun- 2023 -
    15 June
    RetailersBeaverbrooks unveils £900k Reading store refurb

    Beaverbrooks unveils £900k Reading store refurb

    Family-owned national diamond, jewellery and watch retailer, Beaverbrooks has unveiled its £900,000 refitted Reading store in Oracle Shopping Centre. The retail jeweller has also opened the city’s first Tag Heuer Boutique. With an “extensive” diamond and bridal jewellery offering, the new store is offering shoppers its own brand diamond range,…

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  • Nov- 2021 -
    29 November
    RetailersGoldsmiths unveils newly designed Lincoln showroom

    Goldsmiths unveils newly designed Lincoln showroom

    Goldsmiths has unveiled its newly redesigned Lincoln showroom after it underwent an “extensive” refurbishment. The Lincoln showroom follows the recent openings in Braehead, Brighton, Canterbury, and Reading. The showroom features a new interior design concept and a showcase of luxury timepieces alongside fine jewellery brands. It also features Goldsmiths’ own…

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  • Oct- 2021 -
    29 October
    RetailersGoldsmiths unveils new design concept at Reading showroom

    Goldsmiths unveils new design concept at Reading showroom

    Goldsmiths has unveiled a new design concept for its Reading showroom, The Oracle. The showroom is only the second of Goldsmith’s, new concept to open, following on from Canterbury which opened at the start of October. It reveals a whole new interior concept, as well as an exceptional new line…

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  • Sep- 2021 -
    21 September
    RetailersGoldsmiths to roll out new store concepts this October

    Goldsmiths to roll out new store concepts this October

    Goldsmiths has announced that this October it will unveil a dynamic new store design concept which will complement its fine-jewellery brands such as Gucci and Fope. The concept will present luxury watches and fine jewellery in a “relaxed and inviting environment”, offering guests the opportunity to discover the collections at…

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  • Mar- 2021 -
    11 March
    RetailersGoldsmiths to launch revamped store concept

    Goldsmiths to launch revamped store concept

    Goldsmiths has announced it plans to enhance its network of stores throughout the UK with a new luxury store concept which will be rolled out from Autumn 2021. The new stores, which have been conceived in partnership with UK-based design collective Quadrant Design, will combine a contemporary luxury design with…

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  • Jul- 2020 -
    29 July
    RetailersSale price still main driver for jewellery purchases, NAJ finds

    Sale price still main driver for jewellery purchases, NAJ finds

    The National Association of Jewellers (NAJ) has published its latest consumer research on the role of jewellery in the lives of UK customers, and found that price is still one of the key themes behind a purchase. The Association’s first report profiled 2,500 consumers, and is one of the largest…

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