Goldsmiths has announced it plans to enhance its network of stores throughout the UK with a new luxury store concept which will be rolled out from Autumn 2021.
The new stores, which have been conceived in partnership with UK-based design collective Quadrant Design, will combine a contemporary luxury design with a “relaxed atmosphere” and present customers with both in-store and digital browsing tools.
Craig Bolton, executive director of the Watches of Switzerland Group, said: “This is a significant milestone for Goldsmiths, which has a well-earned reputation for offering UK customers trusted expert service and a fabulous presentation of brands.
“Luxury today has become far more relaxed, inclusive and experiential, so while we are elevating the Goldsmiths brand position, our goal is to make our valued clients feel at home whilst visiting our stores.”
He added: “We believe the repositioning and new store concept will transform not just the Goldsmiths profile and customer experience, but also bring fresh life to high streets in major towns and cities around the country following an extremely challenging period for in-person retail caused by the global coronavirus pandemic.”