Customer Experience
Customer experience is a critical focus for the UK jewellery trade, shaping how retailers, designers, and suppliers engage with clients across physical stores, online platforms, and service channels. From creating seamless omnichannel journeys to building loyalty through personalised service and aftercare, delivering exceptional customer experiences drives sales and strengthens brand reputation. Jewellery Focus provides expert coverage on customer experience trends, innovations, and best practices, helping trade professionals understand how to meet evolving consumer expectations and stand out in a competitive market.
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Jul- 2025 -3 JulyFeatures
Your jewellery store has UX, CX, SEO — but no trust infrastructure
Despite widespread digital investment, jewellery retailers still find online conversion rates stubborn —particularly for high-value items. The prevailing explanations tend to focus on pricing sensitivity, technical friction, or suboptimal marketing. But the most significant barrier is rarely discussed directly: a lack of trust infrastructure. In a traditional retail setting, trust…
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Jun- 2025 -16 JuneRetailers
Wongs Jewellers crowned ‘Best Jeweller’ at West Wedding Awards
Wongs Jewellers has been named best jeweller at the 15th Annual North West Wedding Awards. The news comes as the company plans to expand its footprint with a new store in Manchester later in 2025. The awards, hosted by County Brides, recognise “outstanding” wedding suppliers across the region. This year,…
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Mar- 2025 -27 MarchRetailers
Beaverbrooks to open new Harrogate store
Family-owned national diamond, jewellery and watch retailer Beaverbrooks is set to open its new Harrogate store on 11 April, expanding its presence in Yorkshire. Located on James Street, the store will undergo refurbishments as it transitions from its previous owners Hugh Rice, and will become the retailer’s 57th location nationwide…
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Sep- 2024 -10 SeptemberRetailers
Beaverbrooks invests £1.6m in Bracknell store refurb
Family-owned national diamond, jewellery and watch retailer Beaverbrooks has made a £1.6m investment in the complete refurbishment and expansion of its Bracknell store, doubling its size and elevating it as a destination for luxury and Swiss watches. Following the investment, the newly refitted store, located on The Avenue, reopened on…
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Aug- 2024 -9 AugustRetailers
Michael Jones Jewellers unveils £3m refurb
Michael Jones Jewellers in Northampton has reopened its store following a £3m refurbishment. With the expansion and refit of its One Gold Street home, the company has created a luxurious new high-end destination for customers. The original showroom has been transformed into a dedicated Rolex area over two floors with…
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Jul- 2024 -8 JulyRetailers
Laings becomes authorised Rolex certified pre-owned retailer
Laings has announced it has become an authorised Rolex Certified Pre-Owned retailer across its UK estate of showrooms. In joining the programme, Laings provides the opportunity for its clients to purchase previously owned Rolex watches that the brand itself has certified and guaranteed. This comes after Laings’ launched a new,…
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Jun- 2024 -10 JuneTrade Organisations
The NAJ makes two new appointments to its team
The National Association of Jewellers (NAJ) has appointed Paul Smith as its new membership manager and Matthew Hamilton as commercial manager. In his new role Smith will help drive member journeys and continue to “refine” the benefits and services available to the membership. Smith previously worked as the commercial manager…
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Mar- 2024 -1 MarchAppointments
Signet makes new board appointment
Signet Jewellers has announced the appointment of Sandra Cochran to its board of directors. The board also appointed Cochran as a member of the Human Capital Management and Compensation Committee. Her appointment temporarily increased the size of the board from 12 to 13 members, 12 of whom are independent. This…
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Feb- 2024 -23 FebruaryRetailers
Annoushka appoints new chief executive
British fine jewellery brand Annoushka has appointed Zia Zareem-Slade, formerly chief creative officer of Hauser and Wirth, as its new CEO starting February 2024. The news comes after Tim Hort, managing director who has worked with Annoushka and John Ayton, chairman, for over 25 years, will step down from his…
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Jan- 2024 -3 JanuaryRetailers
JQ Diamonds selected for Faberge West Midlands debut
JQ Diamonds has been chosen as the only West Midlands stockist for Fabergé as it celebrates its 180-year anniversary with a capsule collection. This collection comprises the Colours of Love rose gold diamond and ruby fluted ‘180’ egg pendant, as well as the 180 limited-edition rose gold and ruby mini…
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