Goldsmiths has announced that this October it will unveil a dynamic new store design concept which will complement its fine-jewellery brands such as Gucci and Fope.
The concept will present luxury watches and fine jewellery in a “relaxed and inviting environment”, offering guests the opportunity to discover the collections at leisure.
The concept will initially be rolled out in major retail hubs, including Cribbs Causeway in Bristol, Meadowhall in Sheffield.
Further regional stores will also benefit from the new concept, starting with Canterbury on 1 October 2021 through to Brighton, Reading and Leicester at the end of November, in time for Christmas.
Alongside two diamond collections, Jenny Packham and Goldsmiths’ Brightest Diamonds, some of the newly designed stores will stock a larger selection of high-end diamond jewellery, including Goldsmiths’ own Limited Edition Jewellery collection.
This line of fine jewellery has been designed to showcase high-carat precious stones, such as a 1.5ct Goldsmiths Brightest Diamond Solitaire or earrings set with two carat diamonds.
Craig Bolton, executive director of the Watches of Switzerland Group, said: “This is a significant milestone for Goldsmiths, which has a well-earned reputation for offering UK customers trusted expert service and a fabulous presentation of brands.
“Luxury today has become far more relaxed, inclusive, and experiential, so while we are elevating the Goldsmiths brand position, our goal is to make everyone feel valued and at home when visiting our stores.”