Laings to open new Cardiff showroom

The Welsh jewellers is set to introduce its clientele to Patek Philippe next month as it launches its new showroom in Cardiff.

Laings has revealed it is set to open a new showroom in Cardiff at the St David’s Centre set to be unveiled next month.

The expansion of Laings Cardiff will see the showroom treble in size. According to Laings, this is the first in a series of “ambitious plans” to strengthen its presence across the UK.

As part of the new showroom, Laings has extended its partnership with Patek Phillipe which will see it become the only authorised Patek Phillipe agent in Wales.

The family-run jeweller said it “values” its relationship with the watchmaker, having worked together in the UK for almost 20 years. The new showroom will feature a range of models including the Calatrava and the Golden Ellipse.

Adrian Lurshay, UK MD of Patek Philippe, said: “Our relationship with Laings has been nurtured for almost 20 years, based on some of the same values we share such as independency and service. Expanding our presence in the UK at Laings Cardiff just reflects the success of our business partnership which has been built via commitment and trust.”

Stuart McDowell, retail director at Laings, added: “This partnership will cater to the watch enthusiasts of Wales, who will no longer need to travel outside the country to access this esteemed brand. The showroom is right in the heart of the capital city and our expanded presence means we can give the brands we represent the stage to shine.

“We pride ourselves on the customer experience and exceptional service we offer, and we can’t wait to showcase the historic Genevan complications and evolutionary innovation that lie at the heart of the Swiss brand when we unveil our new showroom next month.”

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