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British accessories brand Olivia Burton is set to open its first UK store in the Covent Garden Market Building in May 2018.
Originally an online-only retail brand the company will join a host of other jewellery stores at the building owned by Capital & Counties Properties (Capco).
Jemma Fennings, co-founding director, said: “Covent Garden is such an iconic spot.
With its beautiful architecture and its long-standing flower market, there couldn’t be a more perfect place to open our very first store.”
Michelle McGrath, director of Capco Covent Garden, said: “We’re delighted that
Olivia Burton has chosen Covent Garden for their first store. Their beautiful products fit perfectly in the Market Building alongside Daniel Wellington, Deciem and Tom Ford.
“This addition further strengthens the district’s premium beauty, accessory and fashion offer.”