Analysis
Personalisation and its role in retail
![](https://www.jewelleryfocus.co.uk/wp-content/uploads/2019/06/ring-1198744-e1559916759514-780x470.jpg)
In order to encourage footfall and, by extension sales, retail stores are having to work twice as hard to stand out. This is particularly true for bricks-and-mortar stores, where competition is not only restricted to other stores in the area but the digital platform too.
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