Pandora unveils new Oxford Circus store

Pandora has unveiled its newest custom store concept at Oxford Circus, where Oxford Street meets Regent Street, its third Oxford Street location.

At the heart of the store’s identity is a flagship-level façade that sets a new benchmark for Pandora’s global retail presence.

This is the first Pandora store worldwide to feature bespoke curved concrete panels, cast in the brand’s distinctive Pandora Pink.

The store also introduces a dedicated Diamond Salon space, designed to elevate the
experience of Pandora’s Lab-Grown Diamond collection. Inside, the expanded shop floor, increased by 25%, offers more room for customers to explore all of Pandora’s iconic collections, including engraving services and the Best of British collection.

Ross Monaghan, sales director at Pandora UK and Ireland, said: “Oxford Circus is an iconic location, and home to one of our top-performing stores in the country, so we’re incredibly proud to unveil this newly upgraded space.

“This is more than a store, it’s a brand showcase on one of the world’s busiest shopping streets, in the heart of a capital that welcomes people from all over the world. With its striking new shopfront, it’s our most impactful visual space yet, featuring full-height windows designed to bring our storytelling to life, and our most beautiful refurbishment in the UK.”