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Elliot Brown will be making its International Jewellery London (IJL) debut this year.
The brand, which launched four years ago, will be bringing its first-ever ladies’ watch collection, ‘Kimmeridge’, to the trade show.
The range is named after Dorset’s Jurassic coast which is close to where the brand is based. The line echoes the existing Canford collection.
It will also showcase its limited edition Clipper Race 17/18 watch ‘Broadstone Adventurer’, along with new variations of the brand’s ‘Canford’ and ‘Bloxworth’ range.
Broadstone Adventurer is a new flagship collection that will be released in time for the start of the 2017-18 Clipper Round the World Yacht Race in August to mark Elliot Brown’s role as official timekeeper for the event.
Features of the new limited edition watch will include an additional ‘UTC’ hand, to allow Clipper Race crew, skippers and race officials to keep a close eye on the time in an additional zone via the 24-hour markings engraved on the outer bezel.
Alex Brown, co-founder, said: “All of our watches undergo highly demanding tests, including submersion at 200m or 300m in water but we are always learning.
“There can be few real world tests as arduous or extreme as a complete, 11-month, 40,000NM circumnavigation aboard a stripped back racing yacht.”
