Product Launches

Tiffany and Co debuts men’s engagement ring collection

The launch was accompanied by a 'stand for love' campaign to celebrate Pride Month 2021

Tiffany and Co has launched its first men’s engagement ring collection, as the group celebrates Pride Month 2021.

The Charles Tiffany Setting, named after the group’s founder, contains a sleek, modern, and carefully crafted design to mirror its sister engagement ring, the Tiffany Setting.

A titanium and platinum ring, all of the pieces are set with a centre diamond, with the emerald and square cut emerald styles chosen for their architectural forms and the round styles offering a classic cut.

Tiffany and Co said that the collection continues the house’s “long-standing legacy in love and inclusivity” as it welcomes new practices for companions to mark their bond.

In addition to the Charles Tiffany Setting launch, the group has commenced a “stand for love” campaign to celebrate the month.

The campaign features New Yorkers from the LGBTQIA+ community, speaking of what they stand for in a short video.

Directed by New York-based film and commercial director Will Schulter, the film went live on 1 June 2021, and is available across the firm’s social media channels and media partnerships.

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