A new study by bespoke jewellery brand Taylor and Hart has revealed a 69% increase in year-on-year interest for male engagement ring designs.
The rising popularity and legalisation of marriage amongst LGBTQ+ relationships, coupled with the growing trend of women proposing, have reportedly both contributed to the increase in demand.
The jewellers found that the number of women proposing has tripled since 2010, with a recent study by the brand finding that 70% of men would be happy if a woman proposed to them.
In the past year, there were 22,800 searches for male engagement rings in the capital, more than double that of any other UK city.
Kate Earlam-Charnley, design director, Taylor and Hart, said: “A few years ago I had a customer who was planning to propose to her boyfriend. She reasoned that marriage is always a two-way commitment, so why should it only be the man’s responsibility to propose?
“She loved being able to design her boyfriend an expressive and personal engagement ring, and since then I’ve worked with more and more women who feel the same. I really believe the industry should be embracing this new normal.”