Based in Hong Kong, Continental has operated within the UK market for over 45 years through a customer service team in Borehamwood, Hertfordshire.
The group is known for its 9k illustration range, as well as its 18k gold and platinum collections, which are set with diamonds and selected coloured gemstones.
A number of these designs will be presented at the summit’s “suppliers’ showcase”, one of the five core pillars of the event.
Laurence Blunt, managing director at Continental, said: “Here at Continental, we are unbelievably proud to be headline sponsor of what we hope will be the first of many NAJ Summits.
“Leading the way in educating and setting the standard for the industry post-Covid, the NAJ Summit offers fantastic networking opportunities in a relaxed and comfortable environment.”
He added: “We are excited to share with the industry how our company has evolved since the merger of Lawrence Blunt into Continental UK, with a carefully selected sales team, refreshed ranges and new wholesale members website.”
Garry Lane, commercial manager at the NAJ, added: “Seeing such a highly respected company show their support for our ambitious and unique event is really encouraging, and we can’t wait to welcome retailers, suppliers, and the wider trade to Northampton in September.