Pre-owned watch specialist Watchfinder has announced it will be sponsoring ITV4’s coverage of La Vuelta a España, which started in the French city of Nimes on Saturday 19 September.
This announcement follows a sponsorship of the channel’s coverage of July’s Tour de France which saw Britain’s Chris Froome win the competition for the fourth time.
The Kent-based retailer reported that the Tour de France campaign increased the number of people visiting Watchfinder.co.uk during July by 30% to 1.3 million people.
With Chris Froome being the favourite to win in Madrid, the company is hoping for another boost in traffic over the coming weeks.
Matt Bowling, Watchfinder director, said: “The ITV4 coverage of the Tour de France was hugely entertaining and the reaction to our sponsorship was overwhelmingly positive.
“With another exciting race in prospect we hope this deal will strengthen our association with a fantastic community of cyclists who share our passion for performance and precision.”