The newly opened concept store entitled the Georg Jensen Gallery will house a curated selection of distinct jewellery pieces.
Created in partnership with interior design practice Universal Design Studio, the space has been designed to encourage consumers to fully interact with the collections.
Within the store all three categories across homeware, jewellery and silver will be available to purchase, including some exclusives.
The first jewellery exclusive will be launched in September with the Nanna Ditzel Necklace in 18 ct white gold and London Blue topaz.
Ragnar Hjartarson, creative director, said: “The design of our New Bond Street pop up store takes its inspiration from sculptural and organic shapes, which characterize timeless Danish design and craftsmanship.
“With a surprising colour combination of a muted rose and bright navy we challenge our current store design which is known for harmonious combinations of colours, providing the new Bond street pop up store with a daring look that inspires our customers to express their own personal style.”