Goldsmiths unveils new showroom concept in Brighton

The Brighton showroom is the third of Goldsmith’s new concept showrooms to open, following the opening of the Canterbury and Reading showrooms during October

Goldsmiths has unveiled a new design at its Brighton showroom at Churchill Square which includes a new interior concept, as well as “world-renowned” fine jewellery brands and a new line up of “luxury timepieces” from Swiss watchmakers.

The updated showroom combines complementary fine jewellery offerings, and fine jewellery highlights including exclusive collections such as Goldsmiths’ Brightest Diamond, a curated collection of higher-carat diamond jewellery, and a new limited-edition suite of white gold and diamond pieces.

Additionally, Goldsmiths has reportedly created an environment that “embraces a modern and relaxed way to browse” with both in-store and digital browsing tools, said the jewellery company.

The showroom comprises “light, uncluttered spaces” with materials such as white-washed oak timber, white terrazzo and blackened steel. These have been combined with architectural designs that include vertical lines and curves inspired by the Goldsmiths logo.

The new space was conceived in partnership with the UK-based design collective Quadrant Design. 

Mark Buchanan-Smith, centre director at Churchill Square, said: “We are thrilled to see this re-designed showroom open its doors at Churchill Square. The well thought-out, luxurious design will make shopping for luxury watches and jewellery a wonderful experience this Christmas. 

“The investment in this new store shows great confidence in bricks and mortar retail and the need for face- to-face customer service in the luxury sector and we’re sure Brighton’s shoppers will love experiencing what Goldsmiths has to offer.”

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