Hot Diamonds Group reports positive A/W sales

Hot Diamonds Group has announced a positive start to its Autumn/Winter campaign with UK independents sales rising by 28% for July and August, compared with the equivalent period last year.

The group has reported that its new collection ‘Bliss’ is being particularly well received by its retail partners and its Eleganza range is being cited as “the most influential new Emozioni collection for many years”.

The Happy Stones line provides a cocktail of gemstones that consumers can add to their Anaïs Paris lockets, serving as a ‘fun and commercial’ addition to the Anaïs Paris range.

Adryan Cresswell, head of commerce, said: “Our UK retail partners have reacted very positively to the newness we are offering across all three of our brands and the buy-in has comfortably exceeded the results we experienced last year.

“We are particularly pleased with this growth as market conditions are not particularly favourable and so growth is not easy to come by.”

Andrew Mills, head of independent sales, added: “Our sell-in has been exceptional throughout July and August, but what is even more encouraging is that retailers are already repeating on the newness we have recently delivered, which points towards a strong sell-through.

“This bodes very well for the Christmas performance that retailers can expect to see with the HD group brand portfolio.”

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Shekina Tuahene

Shekina is a multimedia journalist who has lived in London all her life. She is an alumnus of University of Greenwich and Brunel. Shekina loves to read, travel, socialise and listen to music. If you have any story or feature ideas, feel free to drop her a line.

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