David Morris celebrates 60th anniversary with new campaign

David Morris is celebrating its 60th anniversary with a new campaign, featuring its latest collections and based around its “vision for the future of jewellery design”.

Launching in the brand’s birthday month, and featuring brand-new designs and one-of-a-kind pieces, the campaign aims to capture the house’s signature “modern- classic’ jewels from a new point-of-view”.

The campaign features a curated edit of the brand’s newly-launched fine jewellery collections and high jewellery creations, including the Asiyah collection, and astrology inspired Fortuna collection, both of which combine the house’s trademark colourful gemstones with clean and contemporary silhouettes.

The campaign also features the latest additions to the house’s Rose Cut collection, an edit of mini diamond earrings.

The images also offer an exclusive first look at the brand’s exciting new Blossom watch design. This modern twist on the house’s coveted timepieces aptly draws inspiration from the floral motifs characteristic of the 1960s – the decade in which David Morris burst onto London’s cutting-edge fashion scene – whilst also marking the first time in its history
that the brand has featured a watch in a campaign.

The art of creating extraordinary High Jewellery pieces has been a cornerstone of
David Morris since the very beginning, and the new campaign showcases an incredible collection of one-off designs, created specifically for the brand’s 60th anniversary and using some of the world’s rarest and most colourful gemstones as they have never been seen before.

Cecily Morris, global digital and brand content executive, said: “Celebrating 60 years of David Morris feels like the start of something new.“We are looking towards the future, rather than the past, and it is a mood captured throughout the campaign’s fresh, young and modern feel.

“The spectacular new designs featured are different from anything we have created before, which has given us the perfect opportunity to explore a new direction for the brand – and the resulting images ensure that David Morris jewellery looks every bit as cool and relevant as it is.”