Based at the Piccadilly Arcade in London the store will be filled with a range of cufflinks, jewellery and luxury accessories.
Brothers Henry and James Deakin are the seventh generation to manage the brand, and as the next step the boutique store will aim to convey the firm’s heritage and craftsmanship through a carefully designed interior offering a luxurious setting for customers.
Henry Deakin, managing director, said: “We are immensely proud to be opening our first flagship store – it’s taken 230 years to get to this point. Our brand is going from strength to strength and we are incredibly grateful that our customer base is growing every day all over the world, so there really couldn’t be a better time for us to open a store.
“We want to make visiting our store an unforgettable, welcoming experience, offering a mix of luxury, sophistication and of course, some unexpected twists.”
He added: “There are even plans to have a unique gin bar upstairs – it wouldn’t be a Deakin
& Francis shop without a good tipple!”