Monica Vinader and Ennovie partner for supply chain transparency initiative

Monica Vinader has announced the launch of a supply chain transparency initiative, Monica Vinader’s Product Passport programme, which aims allow customers to trace the origin of their jewellery from design, materials sourcing, crafting, all the way to arrival at their doorstep.

The jeweller is partnering with the world’s first net zero jewellery manufacturer, Ennovie, to implement blockchain traceability . The pilot programme is now live on and includes passports for 50 styles.

Monica Vinader, CEO and founder, said: “I’m interested in setting higher standards for the jewellery industry. Transparency is a natural next step we’re tackling after many years of working with our supply chain on a more responsible way of doing business. For us, it’s about our core values of care and transparency, and improving circularity alongside our repair and recycle programmes.

“Product Passport shines a light on the intrinsic value of each piece we make. Our jewellery comes from earth’s materials, and is made by the hands of craftsmen in conditions you would feel proud of. It’s made to be cherished, repaired and worn again and again. We’re excited to now give customers the transparency into the love and hard work that is behind every piece.”

Raphael Galdini, co-founder and CEO of Ennovie, added: “We’ve long been committed to the concept of responsible innovation. We’re honoured to receive Monica Vinader’s trust in not only sustainable manufacturing, but also pushing through the boundaries of innovation in our industry.

“Blockchain traceability has long been a buzzword, but we’re proud to together take action and make this happen. The end customer has a right to full transparency of the production practices of the jewellery they wear.”