Pre-owned watch specialist Watchfinder has teamed up with England Rugby League to support the nation throughout its Rugby League World Cup 2017 campaign in Australia, New Zealand and Papua New Guinea.
The Maidstone-based company’s logo will be displayed on the right sleeve of England players’ shirts for the upcoming tournament, which runs from Friday 27 October to Saturday 2 December.
England take on Australia in the opening game.
Due to the partnership, Watchfinder will have access to the England Rugby League squad and will host events, competitions and more from its Leeds branch – full details of which will be revealed over time.
Watchfinder has sponsored other sports events in the past, including ITV4’s coverage of the 2017 Tour de France and La Vuelta a España.
Watchfinder director, Matt Bowling, said: “We are delighted to be sponsoring England Rugby League on their World Cup journey and will be immensely proud seeing our logo on the players’ jerseys. The tournament will be watched by millions around the world, and we’re excited to reach such a passionate and devoted audience for the duration.
“We’re really looking forward to sharing the experience with our clients and have some exciting plans for an event in our Leeds store. England have a great chance of going all the way this year, and Watchfinder will be with them every step of the way!”