Parify were up against Hockley Mint, The Guild of Valuers and Jewellers, The Jewellers Box Company and John Benjamin.
Parify’s ‘ActivWhite’ lighting control system is one of the main reasons for winning the award.
The technology enables a jewellery store owner to control their Parify lighting devices from a smartphone or tablet using their ‘Smartlight’ App. This allows the user to change the colour of the lights from a cool white, to a warm white to suit the tones of the jewellery.
It also gives the store owner the flexibility to group up to 500 lights, create zones, install daylight sensor and dimmers, and have the system controlled by as many as 10 tablets or smartphones, all operating wirelessly.
Andy Twigg, director and co-owner of the Parify Group, said: “We are absolutely thrilled to have won this award. This truly recognises our hard work and dedication to supplying high quality, bespoke LED lighting in the jewellery industry.
“We strive to deliver the very best lighting solutions to really enhance the sparkle of products, and with this recognition from the National Association of Jewellers, we can continue to deliver our services with a the NAJ seal of approval.”