Andre Michael launches lab-grown diamond ‘point of sale’ offering

Andre Michael has announced that it is launching a ‘point of sale’ for lab-grown diamond jewellery for retailers.

The point of sale comprises a stand for 16 rings, as well as earrings, pendants and bracelets, with a choice of imagery.

“The point of sale is a way for retailers to create room for certified lab-grown diamond jewellery in their shops, taking up a small amount of window space.

This will allow customers to see a clearly separate space for lab-grown from natural diamond products.

Andre Michael, founder, said: “With prices of lab-grown diamonds having fallen significantly, as low as 250 pounds for a piece of lab-grown diamond jewellery — now has never been a better time to get involved in this area. This is a way of resolving any concerns over risks of mixing up lab-grown and natural diamond products.”

Andre Michael is offering lab-grown diamond rings, earrings, pendants and bracelets in different shapes.