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Andre Michael has announced that it is launching a ‘point of sale’ for lab-grown diamond jewellery for retailers.
The point of sale comprises a stand for 16 rings, as well as earrings, pendants and bracelets, with a choice of imagery.
“The point of sale is a way for retailers to create room for certified lab-grown diamond jewellery in their shops, taking up a small amount of window space.
This will allow customers to see a clearly separate space for lab-grown from natural diamond products.
Andre Michael, founder, said: “With prices of lab-grown diamonds having fallen significantly, as low as 250 pounds for a piece of lab-grown diamond jewellery — now has never been a better time to get involved in this area. This is a way of resolving any concerns over risks of mixing up lab-grown and natural diamond products.”
Andre Michael is offering lab-grown diamond rings, earrings, pendants and bracelets in different shapes.
