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Following a re-working of the brand’s identity, British jeweller Henryka has reported a 52% increase in sales between June and November 2017 compared with the same period in 2016.
The overhaul consisted of introducing new colour schemes, new brand storytelling and revised point-of-sale display merchandising to support new and existing retail partners.
Henryka have also reopened its own-brand boutique in Hereford City Centre in November, and will introduce new sterling silver jewellery collections for the 2018 spring-summer season.
Anna Emmett, Henryka founder and director, said: “We are thrilled with the sales growth compared to last year. It has been an exciting time for us, especially relaunching our brand and expanding our collections.
“Our network of independent retail partners continues to expand, and we look forward to introducing new jewellers to our nature-inspired collections.”
