Bradley’s Jewellers celebrates record York Ice Trail competition entries

Bradley’s Jewellers is celebrating the successful running of its competition in conjunction with the York Ice Trail which saw 1,430 entries to win a prize.

The prize was a York Daffodil pendant and chain in sterling silver, worth £1,000, frozen in place in an ice sculpture.

The business’ life-sized ice sculpture featured yellow petals and an orange centre with icy facets to mimic the shape of cut sapphires.

The winner, Sarah Gabbatiss from York, was chosen at random on February 4 and was contacted directly by the Bradley’s Jewellers team.

All other entrants will now receive a money-off voucher, entitling them to a £100 discount on qualifying items with an RRP over £595 until March 31, 2025.

Kay Bradley, owner, said: “We have participated in the York Ice Trail for more than a decade, and it is undoubtedly one of the best customer-facing events our city has to offer. As a business owner, it is an unmissable opportunity to meet local residents, engage new customers, and participate in something that’s full of personality and charm.

“The York Ice Trail is the perfect start to the year, allowing us to surprise and delight our customers, entice new shoppers, build our mailing list, and tempt people to return for Valentine’s and Mother’s Day purchases. It would be great to see more businesses participate in 2026 to make the High Street a positive place to be for families.”

The York Daffodil collection, first unveiled in 2022, is crafted in sterling silver, 9ct and 18ct gold and set with pear-shaped yellow sapphires, round brilliant-cut orange sapphires, and pear-shaped citrines.

The collection was designed by Kay Bradley to celebrate the yellow daffodils that bloom around York Minster in springtime.