Demand for gold across the UK increases 50% in the last 12 months

Demand for gold across the UK has increased 50% between July 2024 and June 2025, according to data from Gold Bank London.

This latest insight direct from Gold Bank London takes into account the retailer’s sales from across the country, which includes both online and in-store transactions.

Consumers continue to invest in gold bars more, with gold prices continuing to remain high while impacted globally by ongoing conflicts and political unrest.

The Israel-Iran crisis boosted safe-haven demand in the month of June, as investors always typically respond to times of uncertainty, with the ceasefire causing short-term shifts in the global marketplace.

Faisel Ali, founder and managing director, said: “If Israel-Iran tensions had not been de-escalated swiftly it could have escalated to an all-out nuclear war, which would have seen gold prices reaching astronomical heights. History tells us that the yellow metal has always held itself up even when faced with the most disastrous global wars and economic downturns.

“The global economy is now changing faster than people can possibly predict. People that stand any realistic chance of protecting their future must be willing to make decisions quickly. We have seen, during the last 12 months, a significant increase in gold purchasing and investment, which can be attributed to market conditions – which can shift very quickly as a knee-jerk reaction to what is happening in politically unstable parts of the world.”

He added: “As troubles in Gaza are now headlining the news, gold prices stand firm, near to the record highs we have seen so far this year, with geopolitical tensions in the Middle East of course constantly having a heavy influence on fluctuations.”