Yoox Net-A-Porter launches fine jewellery platform

The group said it plans to to serve a fast-growing customer base seeking to purchase high-value items with a single click

Online fashion retailer Yoox Net-A-Porter (YNAP) has launched its first dedicated online destination for fine jewellery and luxury watches.

The platform, part of the Net-A-Porter website, features a fine jewellery collection from more than 40 brands, including Piaget, Cartier, Pomellato, Tiffany & Co and Buccellati.

Customers will also be able to speak to personal shoppers who have been trained by the Gemological Institute of America (GIA).

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In March the Italian market watchdog Consob gave the green light for Richemont’s takeover of Yoox Net-A-Porter (YNAP).

Swiss-based Richemont, which owns brands such as Cartier, Montblanc and Dunhill London, already had a stake in the YNAP Group, but in January made a public tender offer to buy the remaining shares for £33.50 per share.

Federico Marchetti, CEO of YNAP, said: “This explosion in fine jewellery and watches shows there’s no limit to what customers will buy online with us. And we are now getting a fascinating insight into who these hard luxury customers are and what they are prepared to buy online.”

He added: “Fine jewellery and watches are the perfect complement to high fashion. We surprised the sector by introducing this successful category, and the potential of our online platforms for branded jewellery and luxury watches is huge.”

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