Wongs Jewellers and River Island join forces for Liverpool collaboration

Wongs Jewellers has partnered with Atelier River Island in a collaboration described as the first of its kind for the fashion retailer.

The partnership brings Wongs’ Welded by Wongs bracelet experience to River Island’s College Lane pop-up in Liverpool city centre. The service allows customers to create bespoke welded bracelets designed as permanent symbols of connection and self-expression.

Atelier River Island is also offering complimentary bag engraving during the event, enabling shoppers to personalise their purchases.

The collaboration was launched at a private event for press and invited guests, marking River Island’s first partnership with an independent jeweller. The companies said the initiative reflects Liverpool’s growing role as a centre for fashion and design.

Cynthia Cartwright, commercial director at Wongs Jewellers, said: “We love bringing a little Wongs magic into new spaces and this partnership with River Island Atelier has been such a natural fit. It’s exciting to see two brands with shared values come together – both rooted in creativity, quality, and connection. It’s been a joy to see the energy it’s created already.”

The activation will run throughout the weekend at the College Lane store, combining Wongs’ welded jewellery service and Atelier’s bag engraving.