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Luxury jewellery design house, Azza Fahmy, has announced plans to open its first London pop up shop in the Knightsbridge department store, Harrods.
The month long pop up which opens on 1 June forms part of Harrods new and exclusive showcase presentation of unique jewellery from around the world, including a limited edition collection that will be available exclusively for the duration of the trunk show.
The collection is a recreation of the group’s “most iconic pieces” that will be touring the world, making a stop at Harrods after having been displayed at the Waldorf Astoria in Beverly Hills.
Fatma Ghaly, managing director of the Egyptian brand, said: “We are delighted to be invited to join Harrods in June, a time that coincides with an important part of London’s Middle Eastern shopping calendar.
“In addition to our Burlington Arcade store, Harrods, a key luxury destination stop will provide a further opportunity to shop specially curated collections of Azza Fahmy’s new and most popular iconic pieces together with a range exclusive to Harrods.”
