Missoni has announced a new license agreement with Timex Group that will see the development and distribution of a new timepiece collection.
The line of watches will “combine the impeccable precision of a Swiss Made movement with a rigorously Made in Italy design”, and feature characteristic Missoni additions such as zigzag patterns, combinations of textures, materials and colors, prints and lettering.
The new collection will be available from Missoni boutiques, authorised retailers and online from Fall 2020.
Angela Missoni, president and creative director of Missoni, said: “I am particularly proud of the debut of this new line of watches, which adds a new, important element to the mosaic of the Missoni world.
“Today more than ever, the watch is a fashion accessory able to express the style of the wearer, showing their taste and personality. We will bring a touch of color to the time of our customers.”
Michele Norsa, Missoni vice president and FSI industrial partner, said: “I am sure that Timex Group, with its long time experience and proven competence, will be able to enhance Missoni’s creativity.
“Together, we will carry out a great project, taking the thrilling opportunity to approach new consumers and convey to them our exclusive message through these timepieces.”
Tobias Reiss- Schmidt, president and CEO of Timex Group, said: “We are thrilled to add an iconic brand like Missoni to Timex Group Luxury Division.
“We look forward to combining our expertise in luxury watchmaking with the iconic designs of Missoni and to bring a watch collection, which expresses the multicolor aesthetic and contemporary luxury vision of the brand, to consumers around the world.”