The British Craft Trade Fair (BCTF) has announced that it will run a new online, interactive exhibition for designer-makers who were already signed up for its 2020 event.
The online show will be open to registered and approved buyers from 14 June through the BCTF website, with this year’s award-winners being announced the same day at 5pm.
In addition, designers will be offered to join the NAJ as a designer member and the ‘Created in the UK’ scheme at the same time.
Designers who were due to exhibit in April 2020 have already been invited to submit up to 20 new product images and introductory videos to BCTF online, which will be accessible to registered trade buyers from 14 June to 15 June.
Organisers are also working on the introduction of fully interactive, live elements, but as these are still in the development phase full details will be announced “shortly”.
Show organiser, Margeret Bunn, said: “Like other exhibition organisers, we were forced to cancel this year’s Fair, which under normal circumstances would have been held at The Yorkshire Event Centre in April.
“Although we were devastated, an immediate decision was made to hold an online exhibition.”
She added: “Since then we have been putting in motion all the elements required to host a fantastic event, whilst continuing to support our community of designer-makers through online channels, with constant social media promotion and through our extensive business Help and Advice programme.”
“A lot of exhibitions have been seeking to run online shows but the scale of BCTF and the close-knit nature of our community means we’ve been able to do something that I hope will be quite special.”
The next physical edition of BCTF will run as usual at the Yorkshire Event Centre in Harrogate from 11 April to 13 April 2021.