London-based fine jewellery brand Kimaï has announced the launch of its first line of engagement rings.
The Perfectly Imperfect Collection comes as the group, which uses lab-grown diamonds, said it is “committed to re-educating, re-aligning and re-imagining the diamond industry”.
The new collection features six made-to-order pieces designed to “spotlight and celebrate” the featured stone.
Pieces are priced from £1,500 to £10,000, and all engagement rings are handmade in its Antwerp atelier using high quality lab-grown diamonds, set within 18kt recycled gold.
The brand said the collection is “inspired by the curve of the female form”, and spans from the “more classic and timeless silhouettes to more daring and unusual pieces”.
Kimaï added that it is “disrupting this outdated narrative of the clichéd love story in favour of championing the authentic imperfections that make love so beautiful” through its new collection.
Kimaï co-founder and designer, Sidney Neuhaus, said: “The Perfectly Imperfect pieces are uniquely crafted in wave shapes, carefully designed to direct away from the hand to elongate and flatter the finger.
“Each design can be adapted to any diamond carat and cut, with the option of having either pavé, half pavé or plain settings.”
She added: “Unlike other brands, none of Kimaï’s designs feature halos, so the quality of the diamond is as clear cut as its origin. At Kimaï, we want people to feel proud and passionate about showing of lab-grown diamonds.We want it to become a society status symbol.”
Kimaï added that it offers a bespoke design service with virtual consultations up to a price of £60,000.