Pureshore Jewellery, a family jewellery brand, has released a new collection that will provide 10% of its profits to charity.
The Ola Collection is the latest online jewellery set to be presented by Pureshore, who have pledged a tenth of profits made from sales towards the Wave Project.
The Wave Project is a “surf therapy” organisation that focuses on enabling young people to work through social and emotional challenges through surfing.
Pureshore was formed over two years ago by Olivia and Ben Searle, who’s experience of the jewellery industry and family ties allowed them to “shape a unique family brand”.
When talking of the firm’s charity initiative, the brother and sister duo said: “At Pureshore Jewellery, we’re always looking at ways that we can give back when purchasing our collections.
“That is why we’ve decided to donate 10% of our profits on sales of the new Ola Collection to the charity the Wave Project.”
They added that the project holds added importance this year due to the prolonged lockdown giving people added encouragement to spend time at the seaside and “enjoy being outdoors”.