Celebrity endorsement


 Having recently launched in the UK, the brand has reported a “huge stateside following,” including Britney Spears, Kim Kardashian, Fergie and 50 Cent.


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The event celebrated the new South Beach range from the brand, which features a range of interchangeable luxury fashion watches with ‘just click’ technology. Lauren wore the Limited Edition SOBE GR32199D style from the collection, available from Goldsmiths.

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